Dick Hodgson

Although he passed away in late January, word of Dick Hodgson's death caught a number of attendees at the May Catalog Conference in Chicago by surprise. I heard about it right away, but I hadn't joined Catalog Success yet. So I felt it appropriate to set aside this month's column to finally give this catalog legend the industry recognition he deserves. Not many who knew him realized that Richard Sargeant Hodgson, who spent the last three years of his life battling myelodysplasia, a rare bone marrow disorder affecting blood cell production, got his start in direct marketing by operating his own lettershop and