Diana Adair

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In a session last week at the Internet Retailer Conference & Exhibition in Chicago, Diana Adair, director of communications at custom products retailer Zazzle, a company that's no stranger to crises, offered her top tips for surviving — and avoiding altogether — a social media crisis:

More Blogs