Derek Jeter

Knit hats, "ugly sweaters," NHL jerseys, women's apparel and Derek Jeter merchandise. Those best-selling items are leading the pack at Fanatics.com, the online sports retailer that expects to process 10 times normal volume — roughly 700,000 packages — on Cyber Monday. In addition to running Fanatics.com, the retailer also powers 300 websites for all the major U.S. sports leagues, as well as collegiate and other professional teams, and some retailers such as J.C. Penney. "Today will be the single biggest sales day in the history of our company," Fanatics CEO Doug Mack said. 

Nothing says "milestone" quite like merchandise, something the New York Yankees seem to be keenly aware of. Within minutes of shortstop Derek Jeter reaching the 3,000-hit mark, the shelves of the team's gift shops were lined with commemorative items of just about every shape and size.