"Cabela's existing customers are our best brand advocates," said Derek Fontana, internet marketing manager for Cabela's, in a press release. "Supporting their ability to share their experiences and engage others through social channels is an effective way to create brand affinity and loyalty."
Derek Fontana
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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