Problem: Carpet One Floor & Home, a retailer of floor coverings, lacked a web presence for its 1,000-plus individually owned retail locations. Solution: Contracted with an e-commerce technology and services provider to host its website. Results: ROI of $10 for every $1 spent online, cost per sale online is half of tradit-
ional media and the average order generated online is 50 percent greater than retail-
only customers.
Dean Marcarelli
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