Dean Marcarelli

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Problem: Carpet One Floor & Home, a retailer of floor coverings, lacked a web presence for its 1,000-plus individually owned retail locations. Solution: Contracted with an e-commerce technology and services provider to host its website. Results: ROI of $10 for every $1 spent online, cost per sale online is half of tradit-
ional media and the average order generated online is 50 percent greater than retail-
only customers.

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