David Venable

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

For omnichannel retailer QVC, social shopping isn't so much about the platform consumers are using (Facebook, Twitter, Pinterest, etc.), it's about consumers talking with each other about shopping via word-of-mouth. For example, "I like that shirt, where did you get it?" That's social shopping, according to Alex Miller, the vice president of e-commerce at QVC. Miller was a keynote speaker yesterday at the eTail East conference in Philadelphia.

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