For omnichannel retailer QVC, social shopping isn't so much about the platform consumers are using (Facebook, Twitter, Pinterest, etc.), it's about consumers talking with each other about shopping via word-of-mouth. For example, "I like that shirt, where did you get it?" That's social shopping, according to Alex Miller, the vice president of e-commerce at QVC. Miller was a keynote speaker yesterday at the eTail East conference in Philadelphia.
David Venable
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