David Ash

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Quality content and white hat link strategies helped increase organic search traffic and sales for Sam Ash, one of the nation’s leading musical instrument retailers.
Sam Ash launched its search engine optimization program last year with the help of digital marketing agency Rocket Clicks.

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