Dave Ratner

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

To impart some of the wisdom he’s gained over the years in growing his retail business, Dave Ratner, owner and CIO (Chief Instigating Officer) of Dave's Soda and Pet City, led a session at the National Retail Federation's BIG Show this week in New York City. Ratner left attendees at the hour-long session with 10 tips they could take back to their stores and implement right away.

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