Dave Carroll

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Some worries come with opening any new tech channel — that bad guys might be able to use it to access your data, steal customer identities, pass an employee some malicious software, etc. — but the casual and explosive nature of conversations in Web 2.0 may expose retailers to a new world of risks, some more commonly associated with media companies.

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