Dan Visnick

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Cross-channel footwear retailer Crocs offered a companywide discount — a first for the brand — to kick off its recently signed marketing and distribution partnership with The DealMap, a localized daily-deal website. Beginning on Friday, Oct. 22 and running through Sunday, Oct. 24, consumers could get a coupon for 30 percent off Crocs products from The Dealmap's website or mobile apps.

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