Earlier this week, lululemon announced that it would be partnering with the Dalai Lama Center for Peace + Education and contributing $750,000 over the next three years to support the center's initiatives. According to The Globe and Mail, the announcement didn't take long to elicit plenty of complaints from consumers over the fact that a company that pushes $100 yoga pants will be teaming up with the Dalai Lami, a well-known advocate for the poor. "Some people are disgusted by it; some people think it's really bizarre," Jennilyn Carson, founder of YogaDork.com, told The Globe and Mail.
Dalai Lama
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
Maybe it’s the fact that I live and work (mostly) in Florida — the sun, scam and lazy person’s escape capital of the world. Or maybe it’s just that I’ve worked for so many entrepreneurial companies that “hit” with the right product at the right time — and had no idea how to spark the lightning to strike twice. Or perhaps, it’s because as a consultant I’m usually called in when there are problems (sometimes insurmountable) that need to be fixed, and start-ups that need to be funded.
Or maybe it’s just my dumb luck? Neh!
Be that as it may, I’ve had the
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