Dalai Lama

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

Earlier this week, lululemon announced that it would be partnering with the Dalai Lama Center for Peace + Education and contributing $750,000 over the next three years to support the center's initiatives. According to The Globe and Mail, the announcement didn't take long to elicit plenty of complaints from consumers over the fact that a company that pushes $100 yoga pants will be teaming up with the Dalai Lami, a well-known advocate for the poor. "Some people are disgusted by it; some people think it's really bizarre," Jennilyn Carson, founder of YogaDork.com, told The Globe and Mail

Maybe it’s the fact that I live and work (mostly) in Florida — the sun, scam and lazy person’s escape capital of the world. Or maybe it’s just that I’ve worked for so many entrepreneurial companies that “hit” with the right product at the right time — and had no idea how to spark the lightning to strike twice. Or perhaps, it’s because as a consultant I’m usually called in when there are problems (sometimes insurmountable) that need to be fixed, and start-ups that need to be funded.
Or maybe it’s just my dumb luck? Neh!
Be that as it may, I’ve had the

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