Craig Currie

My Twinn creates personalized, handcrafted dolls that lend themselves to gift-giving. So not surprisingly, the holiday season is its busiest and most lucrative time of the year. The company faces a time crunch, though, because its artisans use customer photos and information submitted by buyers to make doll heads that look like the little girls receiving them. “We make [the doll heads] one at a time. They’re not pre-ordered or mass-produced,” ex-plains My Twinn Vice President Craig Currie. So, it’s crucial for My Twinn to get the lion’s share of its holiday season orders early. To encourage customers to order earlier, it offers an incentive —