ComScore

If you have an online catalog or e-commerce site, you already know that a critical aspect of conversion optimization is reducing your cart abandonment rate. According to comScore, 67 percent of shopping carts are abandoned just before the purchase is made. If your site stats are similar, that means 67 percent of the money you've put toward getting traffic to come to your site has gone to waste. It also means you have a huge opportunity to improve your profitability simply by addressing these three common reasons shoppers bail.