Customer satisfaction measured by the American Customer Satisfaction Index (ACSI) hasn't improved since the middle of 2009, and now registers its biggest drop in two years. The ACSI score for e-commerce fell 2.6 percent to an ACSI score of 79.3, the lowest level since 2004.
Claes Fornell
Ann Arbor, Mich. -- The American Customer Satisfaction Index's annual E-Commerce Report, produced in partnership with ForeSee Results and released on Tuesday, showed that customer satisfaction with e-commerce websites is down 2.6% to 79.3 on the ACSI's 100-point scale. The results are the lowest since 2004. According to the report, falling satisfaction with online retail pulled down aggregate satisfaction with the e-commerce sector overall, which also includes online brokerage and online travel. "Satisfaction with e-commerce and retail is off from a year ago overall, but the individual company results are mixed, and some organizations manage to find ways and
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