Looking to grow its brand and leverage its successful B-to-B catalog business, The Great American Hanger Co. last year launched a B-to-C catalog. Though considered a gamble at first, the Miami-based cataloger of specialty clothing hangers has reaped rewards from the book. A year into the new business, the consumer catalog already accounts for 27 percent of the company’s total sales. A Head Start Although the nine-year-old marketer had only sold hangers to such industries as retail stores, hotels, cruise ships and closet manufacturers until recently, it did have a head start in the consumer arena. High-profile customers such as Jennifer Lopez and Jerry Seinfeld have
Christian Raphael
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