Chris Harris

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

WHAT GOT HIM HERE: A failed catalog company of his own. After a brief stint working in television as a producer of a live talk show on cable TV, Chris Harris turned to direct marketing, an arena that always intrigued him. He founded his own catalog/multichannel company, the Graham Harris Trading Co., on a business model he formulated in college. His goal was to be the distributor of the finest men’s and women’s apparel and accessories available through the mail and online. For a while, it appeared he would do just that. Starting the company with “a balance of about $50 to my name,”

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