Chris Childers

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

With the multitude of ways that customers can offer retailers their feedback today, from on-site product reviews to social media platforms to surveys and more, it's created an opportunity for brands to listen to what their customers are saying and then act upon it. Unfortunately, not many brands are capitalizing on this opportunity. Office Depot is one that is.

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