Chevy Chase

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

Anthropologie, a division of Philadelphia-based Urban Outfitters Inc., is slated to open its first accessories-only store in Chevy Chase, Md., on Oct. 29, according to WWD.com. The new concept, located on Wisconsin Avenue in suburban Washington, D.C., is around the corner from an existing Anthropologie shop and will focus on shoes, handbags, scarves, belts, as well as costume, fine, estate and antique jewelry, such as brooches and engagement rings. SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS DDI's RetailDesignDiva blog is dedicated to retail design issues, opinions and frustrations of the day.Read the Diva's

I've always believed that branding is something you do while you're stimulating orders and leads via direct marketing. To me, making someone laugh while watching a commercial doesn’t exactly cause new customer acquisition. You do that with offers, calls to action, superior guarantees and, of course, products that measure up to and exceed expectations. 

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