Anthropologie, a division of Philadelphia-based Urban Outfitters Inc., is slated to open its first accessories-only store in Chevy Chase, Md., on Oct. 29, according to WWD.com. The new concept, located on Wisconsin Avenue in suburban Washington, D.C., is around the corner from an existing Anthropologie shop and will focus on shoes, handbags, scarves, belts, as well as costume, fine, estate and antique jewelry, such as brooches and engagement rings. SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS DDI's RetailDesignDiva blog is dedicated to retail design issues, opinions and frustrations of the day.Read the Diva's
I've always believed that branding is something you do while you're stimulating orders and leads via direct marketing. To me, making someone laugh while watching a commercial doesn’t exactly cause new customer acquisition. You do that with offers, calls to action, superior guarantees and, of course, products that measure up to and exceed expectations.