Chevy Chase

Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success. 

After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth. 

Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.

Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.

Anthropologie, a division of Philadelphia-based Urban Outfitters Inc., is slated to open its first accessories-only store in Chevy Chase, Md., on Oct. 29, according to The new concept, located on Wisconsin Avenue in suburban Washington, D.C., is around the corner from an existing Anthropologie shop and will focus on shoes, handbags, scarves, belts, as well as costume, fine, estate and antique jewelry, such as brooches and engagement rings. SAVE | EMAIL | PRINT | MOST POPULAR | RSS | REPRINTS DDI's RetailDesignDiva blog is dedicated to retail design issues, opinions and frustrations of the day.Read the Diva's

I've always believed that branding is something you do while you're stimulating orders and leads via direct marketing. To me, making someone laugh while watching a commercial doesn’t exactly cause new customer acquisition. You do that with offers, calls to action, superior guarantees and, of course, products that measure up to and exceed expectations. 

More Blogs