When I wrote a story on "Duck Dynasty's" $400 million merchandise empire for a recent issue of Forbes, one quote stood out during my reporting. "It's a huge risk, taking on personalities," said Charlie Anderson, CEO of retail marketing agency Shoptology. "Look at what happened with Paula Deen," he said, referring to the Southern chef's racism scandal and resulting loss of lucrative partnerships. Anderson added: "The ‘Duck Dynasty’ guys have flaws, but they're wholesome."
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