Charles Keath

By Alicia Orr With all of the excitement of the Internet in the past few years, some catalogers have forgotten the most basic rule of direct marketing; that it must first focus on providing customer satisfaction. One company that has not forgotten this is The Mark Group, the Boca Raton, FL-based company that publishes the Boston Proper, Charles Keath and Mark, Fore & Strike catalogs. As company CEO Michael Tiernan projected a year and a half ago: "As e-commerce evolves... ultimately success is not dependent on Web traffic, click-through rates or market capitalization, but on earning customer trust on every single transaction." Today, a