Despite becoming a prime focus of retailers, millennials remain among the least understood consumer sectors. To gain more in-depth insight into millennials, Mom Central Consulting embarked on a groundbreaking study of 1,100 American millennial women. For this research, we surveyed women without children in order to glean insights from the data about millennials as singletons. Today, with more and more women putting off marriage and kids, there's a growing group of non-moms from their mid-20s to early-30s who find themselves with relatively large disposable incomes. As retailers look to sell to the influential millennial market, what's the best way to reach this generation? Here are three key takeaways:
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