Cal Lawson

Buffalo, N.Y. -- Lifestyle brand New Era said it has opened its eleventh global flagship store, located in the West Hollywood shopping district of Los Angeles. The brand’s first West Coast retail space joins current U.S. locations in New York, Chicago and Atlanta. The 3,300-sq.-ft. store will house licensed and New Era branded headwear, apparel and accessories for men, women and kids. "We have completely re-energized our design concepts for our flagships," said Cal Lawson, director of retail operations. "Our updated store concept allows for fully integrated merchandising of apparel, headwear and accessories. This leads the consumer through a

Buffalo, N.Y. -- New Era announced it will open its 10th flagship, in the heart of downtown Chicago. The two-level, 4,500-sq.-ft. store, New Era's largest location to date, will sell licensed and New Era branded headwear, apparel and accessories for men, women and kids. The brand is best known for being the official on-field cap for Major League Baseball. This is New Era's first owned and operated retail presence in the Midwest. Chicago will serve as a test market for new retail formats the brand is rolling out. Following the large-scale flagship, the brand will open numerous locations comprised