Caitlin Engler

For the last year or so, retailers have seen dismal outlooks for malls across America. It's no secret that today's shoppers are looking for more than just products; they expect an experience. Simon Malls and Refinery 29 are trying to give them that. Refinery 29, one of the first websites to introduce fashion blogging as a business, is celebrating its 10-year anniversary by partnering with Simon Malls for a series of one-day pop-up shops called The Shopping Block. The collaboration between the fashion publication and commercial real estate firm is one of the first of its kind.

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