Byron Carlock

Looking ahead 25 years, the majority of the country's spending power will rest in the hands of millennials. Just as the Great Depression shaped the spending habits of Americans who grew up during that era, experts predict members of this new-edition, penny-pinching generation will continue to be driven by deals. As a result, Byron Carlock, PwC's U.S. real estate practice leader, said retailers who offer a good value and cater to millennials’ tendency to live a "throwaway" lifestyle — including a penchant for fast, cheap fashion and low-price furniture they can throw away when they move — will thrive.