Brian Kilcourse

UK-based department store Debenhams partnered with augmented reality mobile marketing application Goldrun to place 10 virtual party dresses in various locations around the UK for shoppers to discover. The app sees the digital garments “hidden” at specific landmarks. Using the app on the iPhone or iPad2, consumers can scan the area for the items and then see themselves trying each garment on. Shoppers can also upload their picture to Facebook and Twitter to get feedback from friends, order the item they want and then have it delivered to an address of their choice. Rate this Content (5 Being the

Retailers are all about putting customers first nowadays, and with the holiday gift-giving season upon us, Walmart is doing just that. In an effort to make gift unwrapping as joyful as possible, the retailer is joining Amazon to promote "rage-free" packaging for a number of its non-food products, according to Business Week. Both companies are putting pressure on suppliers to eliminate excessive and cumbersome packaging materials, such as hard plastic casings enclosing electronics and wire ties used to secure toys to cardboard backings. In addition to being more environmentally friendly, the push can improve supply chain efficiency and customer

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