Brian Huck

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

There's been a lot of press about the renaissance of the print catalog. While catalogs never truly went away, brands started ditching print in favor of digital marketing efforts. But, catalogs have become cool again. Speakers will talk about why print still works, how print can be integrated into a multichannel marketing mix, the future of catalogs, and more!

In a session during next week's Retail Marketing Virtual (RMV) Conference & Expo, a panel of catalog experts will discuss the rebirth of the channel as well as how their brands are incorporating catalogs into an omnichannel marketing mix. Brian Huck, president and COO of Eastwood; Jim Garlow, director of marketing operations at CDW; and Kim Hansen, senior vice president of marketing and e-commerce at Winston Brands (parent company of Collections Etc.) are going to share how catalogs can still be used effectively — i.e., profitably — in today's digital world as well as what the future entails for print as a marketing vehicle.

At the center of everything your business does is its brand. It's the core of your existence. A well-defined brand is critical to attracting and retaining customers in today's ultra-competitive retail environment. On the flip side, an aging or stale brand that lacks direction, innovation and creativity will turn customers away.

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