Brennan Hayden

Men's Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application. The "Find-It" app will let Men's Wearhouse employees check inventory levels across the retailer's network and add an item to a customer's order regardless of its location. The retailer will also deploy iPads in more than 650 of its locations so that employees can access the app. 

Aside from texting within conferences and the use of apps as repeat business tools, what has mobile to show for its role in B-to-B marketing? It's time to acknowledge the apparent lack of publicized success stories or frank discussion over the challenges of mobile B-to-B marketing.

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