Bob Runke

Hopefully, you’ve been keeping up with our coverage of a no-holds-barred, all-telling session during MeritDirect’s recent Business Mailers Co-op in White Plains, N.Y., in which four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around. In part 1 of this recap last week, we detailed how they’re holding up. In part 2, they discussed how they’re preparing for better times ahead.

In a no-holds-barred, all-telling session during last week's MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B mailers discussed how they’re surviving the current economic malaise and their plans for emerging from it once the economy turns around.

In a session during the July 9-10 MeritDirect Business Mailers Co-op in White Plains, N.Y., four B-to-B catalogers and All About ROI On the Web columnist Terry Jukes candidly discussed how they’re going to retool and ready themselves for an economic recovery, all while enduring the current recession.