Problem: The Pashmina Store, an online retailer of luxury pashmina scarves, wraps and shawls, sought a more robust e-commerce platform to reach its goal of $1 million in revenues. Solution: Hired an e-commerce solutions provider. Results: From 2005 to 2007, revenues increased more than 60 percent year over year; in 2008, revenues increased 25 percent year over year. Traffic to the site has more than doubled, and conversion rates hover around 4 percent — significantly better than the apparel industry's average of 2.3 percent.
Blair Rhodes
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
More Blogs
