Billy Wilder

Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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Product pages get a lot of love. Testing budgets go there, analysts’ reviews focus there and even AdWords campaigns deep link there (sometimes). And why not? You'd be hard-pressed to find a page that ties to return on investment as tightly as the page that directly sells the product. Tiny conversion improvements there add up. If you compare a website to a movie, the product page is the third act. It's where the tension reaches heights and the audience gets the conclusion.

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