Bill Shouldice

The Orton family, who owns the retail and mail-order catalog company, announced Wednesday that Chris Vickers, the chief merchandising and marketing officer, has been promoted to president and CEO. He replaces Bill Shouldice, who left the southern Vermont...

After a seven-year run as head of The Vermont Country Store, Bill Shouldice will step down at the end of the year as president and CEO and turn the reins over to the Orton family. Shouldice announced his plans Thursday to resign as head of the family-owned catalog and retail store business that was founded by Vrest and Ellen Orton in 1946. “I was brought in … to really help the family to take the business to the next level,” Shouldice said during an interview Thursday. “That included building a management team, making strategic investments in the business and

More Blogs