Bill Nicolai

Tired of reading about what a tough year it’s been for so many businesses across the board? Frustrated with your own results? Scared about the economy? Whether or not you’re struggling as much as others, here’s a little tonic: our annual best-of feature, in which we’ve pulled what we believe to be the 50 best and most implementable tips of the year from Catalog Success magazine as well as our weekly e-newsletter, Tactics & Tips. There’s nothing fancy here. Each paragraph is taken from a particular story that’s referenced, so you can turn or click back to reread the full story or act on

Many retailers are finding catalogs to be an important adjunct to their retail businesses. They realize that once they’ve obtained customers, the catalog mailing is an effective way to bind those customers to their brands and expand awareness of their products. In the first of a two-part series targeted at multichannel merchants who have significant retail businesses, below are five of the 10 key principles to augment your retail/multichannel program with catalogs and the Web. 1. Exploit the phenomenon of multichannel lift. Mailing a catalog delivers sales in its own right while increasing the value of customers who originate in the store or on