Bill Aicher

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Musicnotes.com has figured out how to make sweet music — which translates into revenues — with a lean team. This was the main message from Bill Aicher, chief growth officer for the online sheet music publisher and retailer, during his keynote presentation at eTail East in Philadelphia yesterday.

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