Benny Arbel

Google has developed a way to match the ads you view online to the purchases you make offline by developing a program that tracks you all the way to the store. The In-Store Attribution Transaction Reporting in AdWorks’ pilot program lets Google tell online advertisers — which spend the majority of their budgets on Google — which digital ad views convert to direct in-store sales. "Clicks are just the beginning, and everyone knows that there's more value to tying ads to purchases," advertising technology company myThings CEO Benny Arbel said in a Wall Street Journal report.