Ben Silver

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Catalog established: 1980 Headquarters: Charleston, S.C. # of employees: 35 (full- & part-time) Merchandise: Men’s neckwear, shirts, eyewear, shoes, slacks, jackets, some women’s apparel Customer demographics: Professional men, 45-plus, who prefer traditional clothing # of SKUs: 5,000-plus WHAT GOT YOU HERE: Both Sue, the company’s president and daughter of Ben Silver, and Robert, managing director, earned law degrees and spent time working as attorneys. Prior to taking over the family business following Ben’s death, they worked together in the wholesale jewelry business. “We found that the items we were selling weren’t being promoted in a meaningful way,” Sue recalls of the wholesale jewelry business. So when she and Robert

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