Avinash Kaushik

If you're wondering why you're not converting more online visitors into customers, you have to ask yourself the following questions: Are your products easy to find on search engines? Is your content informative and concise? Are you tracking your website metrics to measure the effects of your advertising and site design? If the answer to any or all of these questions is no, then there's no doubt that you're missing out on sales that could be yours. Stop losing customers with these seven tips:

Last week we saw highlights from the "Think with Google: Future of Multi-Channel" summit. Today we learn from Avinash Kaushik, Analytics Evangelist at Google, about measuring offline marketing impact online and measuring online impact offline. Watch the short 5-min video on non-line driven analytics.

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