Ashley Bailey

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Selling high-end items online can be challenging, as consumers want to get up close and personal with these products before shelling out a large amount of money. There aren't many purchases that a consumer will make that are bigger than a diamond engagement ring, exactly what Whiteflash specializes in. So the online retailer wisely decided it needs every tool at its disposal to help sell its high-priced merchandise. One tool that's made a dramatic difference in its business is live chat.

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