Anthony De Rocco

VISTA, CA (BRAIN)—K2 Sports has named Shawn O’Shea to the newly created position of director of apparel for its Zoot Sports division. “Zoot has a history of creating performance-enhancing designs for professional triathletes, runners, swimmers, bikers and adventure racers whether it’s through advanced fabrics, innovative designs or new construction technologies,” said Anthony De Rocco, K2 Sports executive vice president of product development and marketing. “It was imperative for us to bring on a talent that would continue to drive innovation and deliver products that work exceptionally well in tough environments and various disciplines. Shawn has the energy and experience