Anne Howe

An article in The Wall Street Journal suggests Apple should be paying less for space it occupies in malls around the country. Here's the argument: Mall anchors, usually department stores, often pay very little for space, and sometimes pay nothing at all as facility operators want them as a draw. Apple produces equal or better numbers in terms of traffic and sales dollars compared to current anchors. Apple is paying thousands of dollars more for its small spaces than department stores are for locations up to 20 times the size.