Anna Pfeiffer

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In a session yesterday at the NEMOA directXchange Spring Conference in Boston, Anna Pfeiffer, a marketing strategist at marketing automation services provider Bronto Software, identified her top 10 must-have components for a successful email marketing program. Here they are:

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