Anna Kendrick

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Kate Spade has been all over the news recently. Whether it be for its partnership with Gap Kids, clever "under construction" window shopping or viral holiday ads featuring Anna Kendrick, the handbag and accessories retailer has had a busy last few months. Not to mention the company posted a 48.7 percent increase in net sales in its latest fiscal quarter. However, while its marketing strategy is smart, it's Kate Spade's excellent customer service that's going to win over shoppers this holiday season.

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