There’s a new trend in retail marketing: fashion films. Instead of just producing a print ad or television commercial, brands are going to great lengths to create mini, shoppable movies to outshine the competition.
Kate Spade has been all over the news recently. Whether it be for its partnership with Gap Kids, clever "under construction" window shopping or viral holiday ads featuring Anna Kendrick, the handbag and accessories retailer has had a busy last few months. Not to mention the company posted a 48.7 percent increase in net sales in its latest fiscal quarter. However, while its marketing strategy is smart, it's Kate Spade's excellent customer service that's going to win over shoppers this holiday season.