We took a look at email marketing trends from Mother's Day 2014 across major floral brands (ProFlowers, 1-800-Flowers.com, FTD, Teleflora, FromYouFlowers) and found similarities and differentiators in key areas — subject line, body and call to action (CTA).
Anna Jarvis
Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.
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