Andy Macdonald

Amazon.com has signed its first athlete sponsorship — with eight-time world skateboard champion Andy Macdonald — to coincide with the launch of its new online action sports store. Andy "Mac" will be featured in exclusive videos on the site, which will sell skateboards, BMX bikes, surf and stand-up paddle boards, skates, skis, and snowboards. He'll weigh in on the best products and give tips for new and experienced skateboarders.

Amazon.com sells everything. At least, it often seems that way. The latest category to get the Amazon treatment is "action sports" with the e-tail giant offering an extensive selection of skateboards, BMX bikes, ski and snowboard equipment and the like to those who enjoy getting a little air between their feet and the ground. To help establish street cred among those who like their sports extreme, Amazon announced it was sponsoring eight-time skateboarding champion Andy Macdonald. As part of the deal, Mr. Macdonald will wear Amazon's logo on his helmet and be featured in exclusive videos on the site.

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