For cross-channel retailer Quiksilver, which designs, produces and distributes a mix of branded apparel, footwear, accessories and related products for outdoor sports lifestyle enthusiasts, the launch of 10 new e-commerce sites in Europe signaled the growth of the brand beyond its traditional markets of the United States and Australia. Consumers in Austria, Belgium, France, Germany, Ireland, Italy, Luxembourg, the Netherlands, Spain and the United Kingdom — not exactly surfing hotbeds — now can purchase Quiksilver gear and apparel online.
Andrew Gilboy
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