Amy Curtis-McIntyre

Old Navy has launched a mobile marketing campaign with mobile app Shazam. Consumers with the Shazam app on their smartphones will be able to tag Old Navy-branded pop music featured in the campaign, and immediately unlock and shop the looks in the ads featuring those songs. 

Old Navy debuted its spring advertising campaign, called “Old Navy Records: Original hits. Original styles.” Shoppers will experience a new Old Navy as it ventures into pop music and introduces an interactive brand experience across stores, online, television and mobile devices.