Alloy

So, how DO the kids like being sold to these days? It's a question that seems to confound marketers trying to stake a claim in the ever-shifting Generation Y customer demographic. At The Direct Marketing Association's Annual Catalog Conference, executives from Urban Outfitters, the Journeys catalog and Lorel Marketing Group offered some tips learned from targeting this customer group: * Gen Y males generally don't shop from catalogs—optimize your retail and Internet presences to appeal to them them instead. * The catalog and retail store customers often don't overlap. * Lists that work: dELiA*s, Alloy, Girlfriends LA, International Male, Abercrombie & Fitch. *