Allan Gorman

Web sites can be a key marketing tool for almost every type of business. From flash pages and music to video and pop up cursor messages, Web site design and structure options are limitless. But have too many marketers lost site of the fundamental marketing mission sites serve? Have bells and whistles replaced message and branding? The answer is too often — yes. Sites should serve as a way of introducing, supporting and building loyalty for your business. A site can no longer be just a corporate brochure or shopping flyer; it must be a tool to brand you. To achieve

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