Ali Asaria

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

Frank & Oak, a retailer of men's apparel and goods, implemented a tablet solution from Tulip Retail in its Toronto flagship store earlier this month. In this exclusive interview with Retail Online Integration, Ethan Song, CEO of Frank & Oak, and Ali Asaria, CEO of Tulip Retail, discuss how arming the store's sales associates with a mobile solution is helping affirm Frank & Oak's status as an emerging omnichannel brand., the largest health, baby and beauty e-commerce retailer in Canada, has opened the first QR code “virtual store” in North America, in Toronto. The temporary space is open from April 2 to April 30. “At our mission is to break down barriers to online shopping," said Ali Asaria, founder and CEO of "We've mashed together our love of smartphones, the convenience of e-commerce and free shipping to do something no other retailer delivers.” To participate in the virtual shopping experience, consumers begin by downloading the app, available for iPhone, Android, Blackberry or Windows Phone.

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