I often check the clickthough rates of our daily e-newsletter of aggregated and orignal content, ROI Report, to gauge what our audience of cross-channel retailers are interested in and concerned about. Lately, the clickthrough rates for articles about hackers and scammers targeting retailers and shoppers are through the roof
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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