Alaina McConnell

Many frontline customer service reps are judged on how quickly they can get a customer off the phone, a metric we've repeatedly pointed out leads to customers’ issues going unresolved. But the folks at Zappos.com apparently aren't as clock-minded, with one record-setting call crossing the nine-hour mark. In fact, that endurance test of a phone call was closer to 10 hours, clocking in at nine hours and 37 minutes.